JouéClub

From Store Aisles to Viral Feeds: How We Helped a Toy Brand Shine Online

PROBLEM

JouéClub lacked visibility on social media, especially during the crucial holiday season. Despite great in-store service and quality toys, their digital presence wasn’t reaching young parents or gift buyers online.

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SOLUTION

BuzzLab launched their official TikTok and Instagram accounts, and produced a fun, engaging video series starring one of the store’s own employees. Her witty product presentations gave a face and a voice to the brand.
The result? Over 1 million views during the Christmas rush and more than 10,000 clicks to the website in just 2 months.
A local store turned into a viral sensation — proving that creativity (and a great toy demo!) still works wonders.